Online Digital Marketing Courses Provides Employees With New Leads
This is among the most complete online digital marketing courses with more than 200,000 students having already taken this online course. With an extensive collection of over 32 hours of audio and video lectures, plenty of articles and other supplementary resources, it’s an all-encompassing course which impart a complete understanding of all facets of digital marketing. The course curriculum consists of eight main modules, each tackling a specific digital marketing topic area. The first module covers the overview of online business, giving insights and explanations of the various topics related to online business such as keywords and competitive advantage, search engine optimization, traffic generation strategies, website conversion and so on. The next modules include market dynamics, niche marketing, pay-per-click advertising, affiliate marketing, web content writing, search engine submission, link building and many others.
The third module focuses on digital media in general, explaining and expounding on digital media tools and tactics. Topics such as video production, web design, social media optimization and so on are covered. The fourth module provides a thorough introduction on search engine marketing, which includes keyword analysis and ranking, organic search optimization and other methods of SEO, internet marketing, paid search marketing, web content writing and social media optimization. This module furthers the subject matter of the second module, teaching search engine optimization for local and regional listings, web 2.0 strategies, affiliate marketing, contextual advertising and mobile marketing.
The fifth module explores the topic of affiliate marketing strategies. It starts with an introduction to basic affiliate marketing, discussing the difference between affiliate and search engine optimization and exploring different affiliate marketing networks, including PayDotCom, LinkShare and others. Next, ethical guidelines and business strategies are discussed under the heading of social media. The sixth course focuses on the topics related to keyword analysis and ranking, discussing ethical SEO techniques, using analytics tools and learning how to optimize your website. The seventh course explores web content writing, discussing SEO articles, blog posts, press releases, websites, directories and social media sites.
The eighth module introduces the topics related to advertising. The ninth and last module explores web analytics, discussing Google Analytics, Majestic SEO and other popular web analytics tools. Webmasters have the option of accessing a hosted version of the course on their own website or through online learning portals. Other modules include Google Webmaster Tools, SMO campaigns, website optimization and social media optimization.
An online course on digital marketing can also provide additional opportunities to earn a degree or certificate on the basis of one’s ongoing professional development as a professional website and online content writer. These certifications and degrees are often recognized by industry organizations such as the Elearning Company and the Association for Content Marketing Research Online. A handful of colleges and universities also offer an online Master of Content Marketing (MCSM) and a Certificate in Content Marketing (CCM). These programs are generally targeted at working professionals who have a bachelor’s degree and are looking for career advancement. Online web design and content writing certification programs are available at several colleges in the United States.
Some universities also offer certificates in social media management upon completion of their courses. These courses are usually targeted at working professionals who want to expand their career by specializing in social media and marketing. The best online content writing courses will offer these opportunities as part of their curriculum. These courses generally begin with a basic introduction to SEO and then move on to more specific topics such as social media tips and strategies. Upon completion of a course, students will be able to demonstrate the ability to write well and to build a reputation as an authority in their particular field of content writing.