If you are an online marketing and have a business, you know that finding the right online marketing tools can make or break your success. Having tools to help boost your productivity when it comes to marketing is important. But where to begin? Here is the trouble, though – the world of online marketing tools today is vast, and it is only getting bigger. To assist you in finding the perfect online marketing tool for the needs of your business, I have compiled a list of my top 21 favorite and frequently used online marketing tools.
Content Marketing Strategy: Whether you are selling products or services, or even sharing information and knowledge, content marketing is the ideal way to get your message out. There are numerous online marketing tools that allow you to create content and distribute it to the web. Some are for SEO purposes, to promote your keywords and website, some are for social media marketing, etc. A content marketing strategy will allow you to reach out to a targeted audience, as well as bring you valuable back links to your website. This type of online marketing tools includes SEO (search engine optimization, social media marketing, article marketing, video marketing, press release marketing, etc), as well as a variety of other options.
Email List Building Strategies: You cannot go on to market your business without building an email list. This allows you to communicate with your customers, build relationship, and let them know about special deals and opportunities. Today, there are so many online marketing tools that allow small businesses to build email lists in a variety of ways. From free tools, to paid options, to subscription-based systems, there is a tool out there for you. Depending on your budget and marketing goals, you may want to consider one of these options.
Google Analytics: If you have not heard of this great online marketing tools, you really need to check it out. Google’s analytics gives small businesses an opportunity to see how their keywords are performing. With Google analytics, you can identify where you may be limiting your potential market. You can also gain insight into what your prospects are looking for when searching for your products and services online. By using this strategy, you can determine which keywords are bringing in traffic, which isn’t working as well, and that you should be focusing on instead. This is the basis for any successful SEO strategy.
Tagglytics: As an online marketing tools, Tagglytics is another tool you cannot afford to pass up. This is a site which will give you insight into what freelancers are looking for. The more freelance posts a person has, the more popular they become. By checking Tagglytics regularly, you can make adjustments to your online marketing strategy so that keywords and key phrases are better optimized.
Social Media Marketing: Last but certainly not least on the list is social media marketing. With social media marketing, you can market yourself to freelancers and professionals all over the world. Using social media websites such as Facebook, Twitter, LinkedIn, YouTube, and FourSquare, you can reach thousands of people at a time.